It is getting green outside, kind of. Spring is slowly approaching and our drab winter days filled with white and all sorts of gray are coming to an end. I see new growth of the daffodils coming up. There are snowdrops in bloom and some crocus as well. As I look out of my office window, I began thinking of color and how it plays such an important role in our lives.
Color triggers many of our emotions and feelings. Entire industries, such as advertising, study the way that color can be used to influence us in our decision-making process, it is that powerful.
Restaurants use reds often in their decor because it encourages appetite. Studies have found that when pricing signs are changed from black to red men think they are getting a bargain. It is an intense color that suggests excitement, strength, and encourages our attention.
Orange is the color of pleasure, excitement, cheer, and ambition. It is very good for highlighting information on charts and graphs. It reduces depression and sadness when those emotions creep in on us.
White is the color of purity, devotion, and truthfulness. It is used in medical surroundings to imply sterility.
Blue suggests authority and security. It is the most popular color and the second most powerful color. People are thought to be more productive in blue rooms. In China, blue is associated with immortality while in the Middle East it is viewed as a color of protection
Brown indicates polite and helpful and is the color of the earth, going from the ground itself to trees, leather, and other natural objects.
Looking at black and grey, black is a very powerful, bold, dramatic, yet classic color. It is used extensively for drama even though it is often suggested with evil. Gray, a tone achieved by mixing white in with black, indicates a very practical, traditional, and conservative approach to life.
Pink and purple are associated with feminine characteristics with a slight twist. Pink is thought of as expressing gentleness and innocence. It can make you feel loved and protected, but it can also cause you to feel physically drained. While purple suggests luxury, wealth and sophistication.
Yellow is all about warmth, sunshine, cheer, and happiness. It appeals to the intellect so it is good for business which may be why legal pads are often in yellow. It is the most difficult color for the eye to take in so it can be overpowering if overused. It represents joy and optimism, and it can energize you.
The last color, but certainly not the least, is green. It evokes feelings of health, freedom, and tranquility. It is the easiest color on the eye and is calming and refreshing.
I didn’t start this blog to discover some of the uses for color in advertising, but as I thought about some of the colors and how they made me feel, I wanted to learn more. Colors influence the way we feel, think, and act. We respond to colors in our home, our cars, our clothes, and even the foods we eat. Are there some colors you find yourself constantly drawn to in your wardrobe? There may just be a valid reason for that, and it may often have to do with the color of the clothes themselves.
Surround yourself with the colors that make you happy, that make you calm, and that makes you feel good. When you do this, you will be creating an environment of peace.
Something To Ponder